The full day workshops were held in Cardiff, Swansea and St Asaph presented by Andrew Davis, Dan Sodergren and James Dening.
The lead trainer started the day with a review of the key business concepts businesses must know to leverage the web to find new customers. From digital identity to brand knowledge, participates learnt how understanding customers and the presentation of the business intersect to make closing sales easier.
At mid-morning, we addressed the key elements of a web marketing strategy starting, domain names, and site construction to link to social media. Participants learnt why and how an effective social media strategy can also be the key to an effective search engine optimization strategy.
At mid-afternoon, participants mastered the fundamentals of search engine marketing and discovered how to make their site appear on the first Google page and returned for a given search term. Mastering this skill is key to ensuring Google delivers customers to websites for free. How to use Google Adwords to devise and test a Search Engine Marketing strategy were also demonstrated.
Finally the structure of businesses was discussed. Participants learnt about distribution through Google, Etsy, Ebay and Amazon, procurement, the Alibaba.com, productivity tools for small teams, and web-based management as well as accounting solutions for small business.
By the end of the day dozens of new tools, techniques and insights that make businesses more profitable and easier to run were identified. Throughout the day there were opportunities to network with fellow entrepreneurs.