S4S Wales

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  • DatesJune 2011 - July 2011
  • Participants300

the client

The Welsh Government

This programme consisted of a series of free workshops for businesses based in Wales. It took place in three locations across Wales and was funded by the Welsh government. The programme included practical classes that immersed participants in the strategies, tool and techniques required to find and close customers via the internet, and manage your business more effectively using web-based tools and solutions

the brief


Train startups and existing business on how to leverage the internet to run their business more effectively and efficiently through establishing an identity across the web, build a brand through social media, mass media and search engine marketing, find customers through pay per click and viral media marketing, and building a website that truly closes sales.

our solution

The full day workshops were held in Cardiff, Swansea and St Asaph presented by Andrew Davis, Dan Sodergren and James Dening.

 The lead trainer started the day with a review of the key business concepts businesses must know to leverage the web to find new customers. From digital identity to brand knowledge, participates learnt how understanding customers and the presentation of the business intersect to make closing sales easier.

At mid-morning, we addressed the key elements of a web marketing strategy starting, domain names, and site construction to link to social media. Participants learnt why and how an effective social media strategy can also be the key to an effective search engine optimization strategy.

At mid-afternoon, participants mastered the fundamentals of search engine marketing and discovered how to make their site appear on the first Google page and returned for a given search term. Mastering this skill is key to ensuring Google delivers customers to websites for free. How to use Google Adwords to devise and test a Search Engine Marketing strategy were also demonstrated.

Finally the structure of businesses was discussed. Participants learnt about distribution through Google, Etsy, Ebay and Amazon, procurement, the Alibaba.com, productivity tools for small teams, and web-based management as well as accounting solutions for small business.

By the end of the day dozens of new tools, techniques and insights that make businesses more profitable and easier to run were identified. Throughout the day there were opportunities to network with fellow entrepreneurs.

the outcome

How relevant was the content to your business?

  • Satisfied: 99%
  • Not satisfied: 1%

To what extent has your knowledge of digital business increased by attending this event?

  • Satisfied: 98%
  • Not satisfied: 2%

How good did you find the overall format?

  • Satisfied: 99%
  • Not satisfied: 1%

How good did you find the quality of presenters?

  • Satisfied: 99%
  • Not satisfied: 1%

Would you recommend School for Startups to others?

  • Yes: 99%
  • No: 1%

the relevant services

Content Development

Helping Governments

Workshop Delivery