School for Creative Startups Kent

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  • DatesSeptember 2013 - May 2014
  • Participants100 creative startups

the client


Kent County Council funded a programme in Kent: Sept 2013 to April 2014

Normally costing participants £3,500 each, Kent County Council is fully funding 100 places on this Folkestone-based programme for Kent County residents, local business owners, or those intending to start a business based in Kent.

the brief

The aim of the course was to teach the critical skills that are often missing from the education offered on creative based degrees and other theory based educational courses. The key aspect of this course was that it offered accessible basic business curricula as well as hands-on support throughout the vulnerable early stages of developing a business. The move was part of an overarching plan to support Kent’s vibrant cultural scene as well as encourage economic growth in the county, which already boasted 4,000 employees at 1,190 creative businesses, long term



our solution

With a practical approach, this eight month, adult education course tackled a skills gap by equipping students with the business and commercial acumen not traditionally covered on creative courses.

Through a range of intensive bootcamps, workshops, one-to-one sessions and with access to a massive online community resource, aspiring creative entrepreneurs will learnt how to brand, market and sell their products and services effectively. Given the flexibility of the course schedule, participants were still able to work their day jobs while staying focused on their goal of starting their own business.

The programme was delivered by sector experts with participants also being given access to a network of industry-specific advisors, including photographer Rankin, Harvey Nichols Fashion Director Paula Reed, gastronome, Loyd Grossman and fashion designer Sir Paul Smith. Participants “launch” their businesses to potential investors, press, buyers, and public at the annual Makegood Festival, which concludes the course in May.

School for Creative Startups has a proven track record of putting entrepreneurs through their paces and turning creative ideas into viable, scalable enterprises.

Our method depends heavily on a combination of action-learning and intensive, interactive instruction through bootcamps and workshops followed by on-going distance learning and mentoring support. This was supplemented by detailed and thorough support materials to guide our startups after the training.

Our tools and workshops compromised of the following:

  • Bootcamps
  • Workshops
  • Facilitated Group Crits
  • One to One Support
  • An online Community
  • Makegood Festival in London
  • Titans of Industry Advisory Programme
  • School for Creative Startups Angel Society



the outcome

The programme has been greatly received by the businesses taking part in the course, as evidenced by the statistics below:

  • 96.1% say they either agree or strongly agree that the sessions have met their objectives
  • 98.5% say they either agree or strongly agree that the sessions have met their expectations
  • 98.8% say that the content of the sessions was either good or very good
  • 93.2% say that the format of the sessions was either good or very good
  • 95.6% say that the speakers who have delivered the sessions were either good or very good



S4CS has completely changed my business. I now approach my busin in a totally different way and I know how to think bigger and have bro through so many mental barriers. I couldn’t see a way to make it the financially successful business I always wanted it to be or how to scale but now I can. Thank you” – Gemma Blacker, This Art of Mine

the relevant services

1:1 Business Advice

Content Development

Helping Governments

Workshop Delivery